The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Amarok Live Test
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Websites & Microsites / Durable Goods
Directing Shadows
Agency: OgilvyOne GmbH / Frankfurt
Client: Moto Waganari Category: Websites & Microsites / Durable Goods
A Christmas Concert.
Agency: PLAN.NET / Serviceplan / Muenchen
Client: BMW Motorrad International Category: Websites & Microsites / Durable Goods
BMW Launch Campaign
Agency: Cundari / Toronto
Client: BMW Category: Interactive Advertising / Banners - Fixed Space - Campaign
Jay-Z Hits Collection Volume One
Agency: AgencyNet / Fort Lauderdale
Client: Def Jam Category: Websites & Microsites / Social Networks/ Community
Twitter Zoom
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Websites & Microsites / Social Networks/ Community
When facebook becomes a book
Agency: DDB, Paris / Paris
Client: Bouygues Telecom Category: Websites & Microsites / Social Networks/ Community
UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Social Networks/ Community
Real Life "like"
Agency: e-dologic Publicis Israel / Ramat- Gan
Client: Coca Cola Category: Websites & Microsites / Social Networks/ Community
Prigat's smiles juicer
Agency: e-dologic Publicis Israel / Ramat- Gan
Client: Prigat Category: Websites & Microsites / Social Networks/ Community
Mob the Rainbow
Agency: Evolution Bureau / San Francisco
Client: Skittles Category: Websites & Microsites / Social Networks/ Community
Pepsi Refresh Project: Do Good for the Gulf
Agency: HUGE / Brooklyn
Client: PepsiCo Category: Websites & Microsites / Social Networks/ Community
The Chip
Agency: Kolle Rebbe / Hamburg
Client: Nike Deutschland Category: Websites & Microsites / Social Networks/ Community
Target Kaleidoscopic Fashion Spectacular
Agency: OLSON / Minneapolis
Client: Target Category: Websites & Microsites / Social Networks/ Community
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Agency: AD&D / Tokyo
Client: Bihaku Watanabe Company Category: Typography in Design / Campaign
Mint Musem
Agency: Y&R Singapore / Singapore
Client: Mint Museum of Toys Category: Typography in Design / Campaign
Wear the Pants
Agency: Draftfcb San Francisco / San Francisco
Client: Dockers Category: Typography in Design / Campaign
FAMOUS SPEECHES COLLECTION
Agency: MARCEL PARIS / Paris
Client: EDITIONS POINTS Category: Typography in Design / Campaign
Handmade Posters
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Medimix Category: Typography in Design / Campaign
Baggage Tags
Agency: BBDO Germany GmbH / Duesseldorf
Client: Bayer Vital GmbH Category: Typography in Design / Campaign
Devimco & Groupe Cholette
Agency: Bleublancrouge / Montreal
Client: Griffin Town Category: Typography in Design / Campaign
Conversation Bubbles
Agency: Leo Burnett Chicago / Chicago
Client: BlackBerry Category: Typography in Design / Campaign
Red Brick Specialty Packaging
Agency: 22squared / Atlanta
Client: Atlanta Brewing Company Category: Typography in Design / Campaign
Stop Me/Okay/Offer
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service / Television - Campaign
A History Forgotten Is A Future Lost
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Apartheid Museum Category: Public Service / Television - Campaign
TOWER HAMLETS POSTER CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Outdoor and Posters - Campaign
Eye
Agency: BBDO / Bangkok
Client: THAI HEALTH PROMOTION FOUNDATION Category: Public Service / Outdoor and Posters - Campaign
Belum Temengor Petition Campaign
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Mint Museum
Agency: Y&R Singapore / Singapore
Client: Mint Museum of Toys Category: Public Service / Outdoor and Posters - Campaign
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Public Service / Collateral - Campaign
More Birthdays - Wrapping Paper & Tubes
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Collateral - Campaign
Art From the Streets
Agency: space150 / Minneapolis
Client: Make Better Category: Public Service / Collateral - Campaign
Inspiring Play
Agency: Spring Advertising / Vancouver
Client: Dilly Dally Category: Corporate Identity / Campaign
I AM campaign identity
Agency: Alt Group / Ponsonby
Client: Auckland Museum Category: Corporate Identity / Campaign
Maison Orphée platform
Agency: lg2boutique / Montreal
Client: Maison Orphée Category: Corporate Identity / Campaign
Corporate Design Suite
Agency: Monogram Design / Surry Hills
Client: Monogram Design Category: Corporate Identity / Campaign
Bota Bota, Spa-on-water
Agency: Sid Lee / Montreal
Client: Bota Bota Category: Corporate Identity / Campaign
People For Bikes Identity Campaign
Agency: Colle+McVoy / Minneapolis
Client: People For Bikes/Bikes Belong Category: Corporate Identity / Campaign
Universal Tax Service Stationery
Agency: Gee + Chung Design / San Francisco
Client: Universal Tax Service Category: Corporate Identity / Campaign
The National Bar & Dining Rooms
Agency: Love and War / New York
Client: Denihan Hospitality Group Category: Corporate Identity / Campaign
Ribeye
Agency: Williams Murray Hamm / London
Client: Ribeye Films Category: Corporate Identity / Campaign
Julian Restaurant Identity
Agency: Bernstein-Rein Advertising / Kansas City
Client: Julian Restaurant Category: Corporate Identity / Campaign
The 1,000-Word Name Cards
Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client: Tommy Morris Photography Category: Corporate Identity / Campaign
Nameless Visiting Card
Agency: McCann Worldgroup Mumbai / mumbai
Client: Illustratorcentral.in Category: Corporate Identity / Campaign
Version 26: Born Revolvers
Agency: space150 / Minneapolis
Client: space150 Category: Corporate Identity / Campaign
Mr. Lee, tailor to superheroes and villains
Agency: Leo Burnett Iberia / Madrid
Client: Sony Playstation Category: Corporate Identity / Campaign
Oveja Negra Lowe
Agency: Blok Design / Toronto
Client: Oveja Negra Lowe Category: Corporate Identity / Campaign
Marmalade Toast
Agency: &Larry / Singapore
Client: The Marmalade Group Category: Corporate Identity / Campaign
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Websites & Microsites / Durable Goods
Annual ID:
11118N
Award:
2011 Interactive Merit Award
Agency:
OgilvyOne GmbH / Frankfurt
Client:
Moto Waganari
Title:
Directing Shadows
Category:
Websites & Microsites / Durable Goods
Annual ID:
11119N
Award:
2011 Interactive Merit Award
Agency:
PLAN.NET / Serviceplan / Muenchen
Client:
BMW Motorrad International
Title:
A Christmas Concert.
Category:
Websites & Microsites / Durable Goods
Annual ID:
11120N
Award:
2011 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
BMW
Title:
BMW Launch Campaign
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Annual ID:
11185N
Award:
2011 Interactive Merit Award
Agency:
AgencyNet / Fort Lauderdale
Client:
Def Jam
Title:
Jay-Z Hits Collection Volume One
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11144N
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Twitter Zoom
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11145N
Award:
2011 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Bouygues Telecom
Title:
When facebook becomes a book
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11146N
Award:
2011 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY COUNTER
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11147N
Award:
2011 Interactive Merit Award
Agency:
e-dologic Publicis Israel / Ramat- Gan
Client:
Coca Cola
Title:
Real Life "like"
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11148N
Award:
2011 Interactive Merit Award
Agency:
e-dologic Publicis Israel / Ramat- Gan
Client:
Prigat
Title:
Prigat's smiles juicer
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11149N
Award:
2011 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Skittles
Title:
Mob the Rainbow
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11150N
Award:
2011 Interactive Merit Award
Agency:
HUGE / Brooklyn
Client:
PepsiCo
Title:
Pepsi Refresh Project: Do Good for the Gulf
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11151N
Award:
2011 Interactive Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Nike Deutschland
Title:
The Chip
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11152N
Award:
2011 Interactive Merit Award
Agency:
OLSON / Minneapolis
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11153N
Award:
2011 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Bihaku Watanabe Company
Title:
METHOD OF AD&D, FOIL AND EMBOSS WORK.
Category:
Typography in Design / Campaign
Annual ID:
11306D
Award:
2011 Design Merit Award
Agency:
Y&R Singapore / Singapore
Client:
Mint Museum of Toys
Title:
Mint Musem
Category:
Typography in Design / Campaign
Annual ID:
11307D
Award:
2011 Design Merit Award
Agency:
Draftfcb San Francisco / San Francisco
Client:
Dockers
Title:
Wear the Pants
Category:
Typography in Design / Campaign
Annual ID:
11308D
Award:
2011 Design Merit Award
Agency:
MARCEL PARIS / Paris
Client:
EDITIONS POINTS
Title:
FAMOUS SPEECHES COLLECTION
Category:
Typography in Design / Campaign
Annual ID:
11309D
Award:
2011 Design Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Medimix
Title:
Handmade Posters
Category:
Typography in Design / Campaign
Annual ID:
11310D
Award:
2011 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Black Grace
Title:
Verses
Category:
Typography in Design / Campaign
Annual ID:
11311D
Award:
2011 Design Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Bayer Vital GmbH
Title:
Baggage Tags
Category:
Typography in Design / Campaign
Annual ID:
11312D
Award:
2011 Design Merit Award
Agency:
Bleublancrouge / Montreal
Client:
Griffin Town
Title:
Devimco & Groupe Cholette
Category:
Typography in Design / Campaign
Annual ID:
11313D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
BlackBerry
Title:
Conversation Bubbles
Category:
Typography in Design / Campaign
Annual ID:
11314D
Award:
2011 Design Merit Award
Agency:
22squared / Atlanta
Client:
Atlanta Brewing Company
Title:
Red Brick Specialty Packaging
Category:
Typography in Design / Campaign
Annual ID:
11315D
Award:
2011 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Stop Me/Okay/Offer
Category:
Public Service / Television - Campaign
Annual ID:
11303T
Award:
2011 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Apartheid Museum
Title:
A History Forgotten Is A Future Lost
Category:
Public Service / Television - Campaign
Annual ID:
11304T
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
TOWER HAMLETS POSTER CAMPAIGN
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11274A
Award:
2011 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
THAI HEALTH PROMOTION FOUNDATION
Title:
Eye
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11275A
Award:
2011 Advertising Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
Malaysian Nature Society (MNS)
Title:
Belum Temengor Petition Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11276A
Award:
2011 Advertising Merit Award
Agency:
Y&R Singapore / Singapore
Client:
Mint Museum of Toys
Title:
Mint Museum
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11277A
Award:
2011 Design Merit Award
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Public Service / Collateral - Campaign
Annual ID:
11293D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
More Birthdays - Wrapping Paper & Tubes
Category:
Public Service / Collateral - Campaign
Annual ID:
11294D
Award:
2011 Design Merit Award
Agency:
space150 / Minneapolis
Client:
Make Better
Title:
Art From the Streets
Category:
Public Service / Collateral - Campaign
Annual ID:
11295D
Award:
2011 Design Merit Award
Agency:
Spring Advertising / Vancouver
Client:
Dilly Dally
Title:
Inspiring Play
Category:
Corporate Identity / Campaign
Annual ID:
11103D
Award:
2011 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Auckland Museum
Title:
I AM campaign identity
Category:
Corporate Identity / Campaign
Annual ID:
11104D
Award:
2011 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Maison Orphée
Title:
Maison Orphée platform
Category:
Corporate Identity / Campaign
Annual ID:
11105D
Award:
2011 Design Merit Award
Agency:
Monogram Design / Surry Hills
Client:
Monogram Design
Title:
Corporate Design Suite
Category:
Corporate Identity / Campaign
Annual ID:
11106D
Award:
2011 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Bota Bota
Title:
Bota Bota, Spa-on-water
Category:
Corporate Identity / Campaign
Annual ID:
11107D
Award:
2011 Design Merit Award
Agency:
TUGBOAT / Tokyo
Client:
Nishijin Co.,Ltd
Title:
Nishijin
Category:
Corporate Identity / Campaign
Annual ID:
11108D
Award:
2011 Design Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
People For Bikes/Bikes Belong
Title:
People For Bikes Identity Campaign
Category:
Corporate Identity / Campaign
Annual ID:
11109D
Award:
2011 Design Merit Award
Agency:
Gee + Chung Design / San Francisco
Client:
Universal Tax Service
Title:
Universal Tax Service Stationery
Category:
Corporate Identity / Campaign
Annual ID:
11110D
Award:
2011 Design Merit Award
Agency:
Love and War / New York
Client:
Denihan Hospitality Group
Title:
The National Bar & Dining Rooms
Category:
Corporate Identity / Campaign
Annual ID:
11111D
Award:
2011 Design Merit Award
Agency:
Williams Murray Hamm / London
Client:
Ribeye Films
Title:
Ribeye
Category:
Corporate Identity / Campaign
Annual ID:
11112D
Award:
2011 Design Merit Award
Agency:
Bernstein-Rein Advertising / Kansas City
Client:
Julian Restaurant
Title:
Julian Restaurant Identity
Category:
Corporate Identity / Campaign
Annual ID:
11113D
Award:
2011 Design Merit Award
Agency:
McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client:
Tommy Morris Photography
Title:
The 1,000-Word Name Cards
Category:
Corporate Identity / Campaign
Annual ID:
11114D
Award:
2011 Design Merit Award
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
Illustratorcentral.in
Title:
Nameless Visiting Card
Category:
Corporate Identity / Campaign
Annual ID:
11115D
Award:
2011 Design Merit Award
Agency:
space150 / Minneapolis
Client:
space150
Title:
Version 26: Born Revolvers
Category:
Corporate Identity / Campaign
Annual ID:
11116D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Sony Playstation
Title:
Mr. Lee, tailor to superheroes and villains
Category:
Corporate Identity / Campaign
Annual ID:
11117D
Award:
2011 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Oveja Negra Lowe
Title:
Oveja Negra Lowe
Category:
Corporate Identity / Campaign
Annual ID:
11118D
Award:
2011 Design Merit Award
Agency:
&Larry / Singapore
Client:
The Marmalade Group
Title:
Marmalade Toast
Category:
Corporate Identity / Campaign
Annual ID:
11119D
